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Keratin Lightening System

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It’s a Blonde Thing® Lightener
It’s a Blonde Thing® Lightener is a high-performance, conditioning lightener enriched with keratin to gently lift and brighten the hair. The advanced formula helps maintain and improve the hair’s integrity, leaving it stronger, smoother, and visibly healthier after lightening.

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HAT IT IS

It’s a Blonde Thing® Keratin Enhanced Lightener from Keratin Complex® is your go-to for powerful lift without compromise. Powered by Triple Protein Protection—a blend of Signature Keratin, collagen, and silk amino acids—this pro-favorite formula helps strengthen, restore, and protect every strand during the lightening process while enhancing softness and shine.

WHY WE LOVE IT

• Triple Protein Protection helps strengthen damaged hair, enhance softness and shine, and restore moisture balance.

• Signature Keratin helps reduce porosity for more even, consistent lift.

• Vitamin B5 nourishes, conditions and helps improve the hair’s elasticity.

• Unique formula turns from blue to white when processing, for greater control and more accurate results.

• The dust-free formula mixes into a smooth, creamy consistency for even saturation and a “stay-put” application.

• This versatile lightener is ideal for on-scalp or off-scalp use, including freeform balayage and foiling techniques.

• Up to 7 levels of lift

HOW TO USE

• Mix lightener formula completely and apply to clean, dry hair.

• For best lightening results, apply lightener formula to fine subsections and fully saturate.

• Heat is not recommended.

• For full lightening, allow to process for 30-45 minutes.

• Mix with Keratin Complex Developers to maximize lightening results.

 

Volume

It's a Blonde Thing – 16oz/454gr

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